Are you building a business on a foundation of sand?

Are you promoting questionable products and services in the hope of earning high commissions? Or are you building something of VALUE? Are you creating a business you're proud of? Even if it's a small site, build a USEFUL, strong web site, one which provides valuable information and helps people. Not only will this give you a great sense of achievement, it will do wonders for your marketing. If you build a site or write a newsletter which helps people, your readers will do a lot of your marketing for you. They really will. I love it when I see my sites mentioned on other web sites, in newsletters, in mailing lists and in books. I love it when web sites link to mine. For example, my assistant Glennys is building a useful resource with PayPerClickSearchEngines.com , the first directory of pay-per-click search engines. Most of the links to it were created simply because website owners like it and want to recommend it. Ralph Wilson, publisher of the hugely popular Web Marketing Today newsletter, has created a massive, valuable Internet marketing resource which earns links the same way. Such voluntary links are pure gold. People see the site recommended, visit it, and add a link on their site, and so on... Such a site takes time to build but after a while momentum builds. If you're the expert in your niche, you'll be interviewed for articles in newsletters and books - and those articles will attract more interviews for more articles... All those links and favorable mentions don't just boost your reputation and sales, they help boost your ranking in search engines such as Google. Build something useful.